Recruitment as an industry is constantly evolving and the methods utilised everyday have changed dramatically in recent years. This is largely due to the global advances in technology and the way in which companies are now using online tools to extend their reach to potential employees. Recruiters had previously been reliant on traditional offline marketing methods. However, digital marketing is infinitely more affordable. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign with the potential to reach a wider audience. People are consuming more and more digital content on a daily basis; on mobile phones, laptops, desktop computers at work, and more. Companies that have not yet recognised this in their marketing strategies need to adapt quickly. Mayday filmed a short video on location with Andy Keyser, Branch Manager, to outline our approach and highlight the importance of Digital Marketing for Banbury recruitment.
UK advertising expenditure grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report – the UK’s definitive advertising statistics. Digital formats continued to drive growth in 2016, with internet adspend up by 13.4% to £10.3bn, with mobile accounting for 99% of that growth. Mobile spend reached £3.9bn, with 86% of the current value of the mobile advertising market generated in just the past five years. Digital accounted for 38% of the £1.1bn out of home advertising market in 2016, double the share digital recorded in 2012, while revenues from online ads were up for national newsbrands (+4.9% to £230m) for the fifth year running. For more information on the latest report from the Advertising Association/WARC Expenditure Report click here – UK Advertising Spend Hits Record £21.4 Billion
Mayday’s digital marketing campaigns ensure maximum reach to potential candidates. We understand the changing behaviour of job seekers and the increased use of technologies to connect companies to potential employees. There has been an element of marketing within recruitment for many years but recruitment and marketing are now hand in hand. Companies that adopt a strong digital marketing approach to their recruitment put themselves at the front of the queue for all the best candidates. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined. Therefore it is perhaps unsurprising that once the technology became available, recruitment quickly moved into the digital age. The good news is that digital offers just as much potential to marketers as it does to candidates. One of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive candidate research, you can quickly view candidate response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies in an attempt to capture a growing and very lucrative online marketplace.
For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business and a failed one. Even if you receive tons of daily traffic to your website, it would not amount to anything unless it is converted into leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth.
Mayday understands that smaller businesses have limited resources and capitalisation. This is why our focus is now on digital marketing to provide our clients with a higher quality and much more cost-effective marketing channel to maximise their potential with Banbury recruitment and deliver guaranteed results. Digital Marketing is all about the survival of your business, targeting the right people through the right channels using the right techniques.